So far, so humdrum, but there are a couple of breathtaking quotes further down the press release:
The title … is not ABC audited, but the publisher claims it has a circulation of more than 50,000.
At a cover price of over £3 the magazine is either: a) telling a bit of a fib; b) giving away most of its copies, or c) using very expensive ink.
“we feel the digital media format is very attractive to the demographic we’re reaching
The classic defence of the failed ink-on-paper publisher: “our market doesn’t read print, but they will read online”