UK ad spend is set to fall by 16% year on year in 2009…according to a new forecast from WPP’s combined media buying agency operation Group M.
The magazine sector is … forecast to shrink by 16.6%.
From The Guardian
March 31, 2009
Don’t panic! (31/03/09)
What’s the story? Closures.
BBC Magazines is to axe three of its children’s titles due to falling circulations, so it’s good night and sweet dreams to Balamory, Amy and Tweenies magazines.
March 19, 2009
Says it all really, doesn’t it?
Haymarket Business Media Group is to “suspend publication of Printing World” with immediate effect.
Public appearances
This from Press Gazette:
Public, The Guardian’s monthly magazine for public sector managers, is becoming an online-only publication.
So far, so dull – another controlled circulation B2B title loses the battle to financially justify its existence. But the following quote from editor Jane Dudman caused a wee chuckle:
The magazine was a fantastic success, but we want to move it forward and engage more with our readers. You can’t do that much more effectively than going online.
Such a fantastic success that they had to close it? Let’s declare victory and go home.
March 18, 2009
Don’t panic! (18/03/09)
This from The Independent: Advertising spend collapses as economy grinds to a halt, with the choice quote:
In the last quarter alone, the newspaper industry’s ad revenues fell 18.9%, with only magazines performing worse, down 19.2%.
And news from across the Atlantic:
American Business Media today said … advertising revenue in the b-to-b space [could fall] 19 to 22% in 2009
March 10, 2009
Temple of Doom
Titan Publishing Group has announced that the current issue of Indiana Jones Magazine will be its last.
March 8, 2009
Insurance writeoff
Crain Communications has closed Business Insurance Europe [Press Gazette]
March 6, 2009
Define ‘ironic’
Specialist financial B2B magazine publisher Tru-Est, publishers of Wealth Management magazine, has gone into administration according to the Paid Content site.
There’s this lovely dry piece of understatement:
it’s fair to say that a business model based on private wealth management information is seriously threatened by recession
Thanks to Steven for the link to this story.
March 3, 2009
Fashionably late.
One of the dead men walking of men’s magazines has finally turned up its toes. A round of applause ladies and gentlemen for “Britain’s fastest-growing men’s magazine”, Arena RIP
