A fab graph from Silicon Alley Insider showing the decline in ad revenue for various US business magazines:
Couple that with a report in the FT that BusinessWeek might be put on the market for just $1 and you have a range of problems for some top brands.
Almost all magazines have dived big-time in ad pages and revenue. It’s the nature of a deep recession. They’ve dropped year-over-year something like an average of 40%. The Columbia Journalism Review takes that FT report to task: http://www.cjr.org/the_audit/time_on_businessweek.php
Comment by John Zipperer — July 23, 2009 @ 3:49 pm |