I hope this is a joke by someone. It demonstrates an almost heroic sense of the absurd.
The owner of the Lady, the 125 year-old weekly “journal for gentlewomen”, is understood to be working on a bid to acquire the assets of Reader’s Digest UK (Grauniad)
Obviously The Lady feel they can bring their superior marketing and ad sales expertise to the rescue of RDUK.
A couple of figures:
- The Lady, current active paid circulation 28,362. Active paid circulation three years ago: 31,752
- Reader’s Digest, current active paid circulation 439,442. Active paid circulation three years ago: 662,417
Having watched the documentary on Channel 4, The Lady and the Revamp, which I warmly recommend you all catch up on online, I really do not think the owners of the Lady, or the editor, can bring that much to any additional project. This absolutely must have been a hoax. Or – if true – it’s a joke.
Comment by felis — March 18, 2010 @ 10:25 pm |