Oh dear, how is the PPA going to be able to spin the next set of ABC results?
This time round they used the free circulations of customer magazines to claim “continued growth in the demand for magazines”, even though the demand for magazines that people actually buy continues to decline precipitously.
This morning’s news is that Sky is to axe Sky Sports Magazine and Sky Movies Magazine (with a combined circulation of nearly eight million copies) and reduce the frequency of Sky magazine (ABC of 7.3 million) from monthly to quarterly. (more…)
Venue magazine, a listings title for Bristol and Bath is shutting up shop on March 16 after nearly 30 years.
Group editor Dave Higgett says “Over the last four years, Venue Magazine has experienced a steady decline in terms of both circulation and advertising revenue… the market has changed, reading habits have changed, spending habits have changed.“
Are you paying attention Time Out?
Two titles that are reported to be in the departure lounge.
A source suggests that Crimson’s Growing Business magazine has given up on its print edition. The last issue came out just before Christmas and a new one should be hitting the mail about now, but there’s no sign of it yet. Several emails to Crimson have gone unanswered.
But an email to Private Frazer this morning states that The Publican is calling ‘time’ on its print edition.
Any further information – or a definitive statement from either Crimson or UBM – would be warmly welcomed. email email@example.com or just leave a message in the comments section below.
Finally, the Guardian reports this morning that Future is in the running for BBC Magazines. Sounds to me like PR flummery – if they do buy the titles (for upwards of £100 million) I will eat my sporran.
Admit it, we all like Conde Nast don’t we? When we got into magazines this is how we dreamed all publishing companies were run – wood panelled receptions, impossibly glamorous editors, impossibly glamorous editorial assistants, ad sales execs with good breeding. And posh, so posh, from old Nick (everyone’s favourite OE) downwards. Sigh.
Gulp. Even for a schadenfreude junkie like myself, the Bauer figures make grim reading.
Of 44 comparable reports, 39 titles had ABC falls. 39! Whole swathes of Finland have been saved deforestation with this performance.
After failing to get rid of all of their clunkers in the first round of their fire sale, it seems likely that IPC will have another go this year. They really are becoming a multiple personality company, with at least four distinct characters – TV listings and soaps, five titles here giving them 30% of their total ABC; cheap women’s weeklies (losing sales as are the cheapos from Burda and H Bauer); women’s glossies; and specialist magazines.
A look at some publishers’ performance in the ABCs, starting with Future, a) because I find Stevie Spring intensely irritating and wrong-headed about nearly everything and b) because they once threatened to sue me for saying that Fast Car had closed down.
Given that title’s current ABC (just 19,000, down 27% year on year) I suspect they’re keeping it going just to spite me.
I haven’t see that much red ink since Barra Nursery School did a full size drawing of a London bus.
10pm UPDATE Wee Bobby Andrews over at PaidContent has done some sums which you can see here
Most media outlets swallow publishers’ circulation claims – what Robert had done is use actual sales figures, so eliminating frees. These show paid circulation down over 20% in the past decade.
The actual situation is even worse than this as ‘sales’ can include paid for bulks, cheapo subs and newsstand offers, and spurious overseas ‘sales, (hello Nicholas).
News from our colonial cousins, courtesy of AdAge
One way or another… magazines keep selling fewer copies.
…overall paid and verified circulation [fell] 1.2% in the second half of 2010, compared with the second half of 2009, … That follows trims of 2.3% in the first half of 2010, 2.2% in the second half of 2009, 1.2% in the first half of 2009 and nearly 1% in the second half of 2008.
Newsstand sales… fell at a faster rate this time after slowing their decline for a couple of periods in a row.
Single-copy sales fell 7.3% in the second half of 2010 compared with the second half of 2009, a bigger drop than the 5.6% decline that came in the first half of last year. Newsstand sales previously plunged 9.1% in the second half of 2009, 12.4% in the first half of 2009 and 11.1% in the second half of 2008.
[i.e. US newsstand sales are nearly 40% down in three years]