Hold the front page

With the classic distraction technique beloved of magicians and publishing companies who are closing down print products, Press Gazette trumpets its new weekly email edition (sorry, “weekly magazine”. Sorry, “weekly digital edition”).

It’s only as you read down that you realise that the monthly print version is no more:

Following the launch of the weekly edition, the print title is to become a quarterly “review” style publication.

This is the new model for the death of print – not the guillotine, but the thousand little cuts.

1:00pm update

The move to quarterly publication seems to have been a rather sudden innovation. Three weeks ago Dominic Ponsford wrote this:

While Press Gazette Journalism Weekly will be largely news-based – Press Gazette’s monthly print edition will remain the place for anyone seriously interested in journalism to read the best exclusive features, investigations, insight and analysis about our industry.

Not waving, but drowning.

One I missed earlier…

Disappearing beneath the waves is the print version of Dive magazine, which is now digital only.

Last August the publisher said “We will continue to promote and sell our traditional printed magazine on the newsstand and through our extensive subscription base.”

And I do love how their sales graph takes the first couple of months sales figures and extrapolates that growth for a whole year in a straight line. Print or digital, there’ll always be someone with a graph that shows things are doing fantastically well.