Private Frazer’s Doomed Magazines

October 23, 2012

Lower Pulse rate

Filed under: B2B magazines — privatefraser @ 12:11 pm
Tags: ,

Pulse (the GPs’ magazine as opposed to the dead Scottish listings title) has announced a drop in frequency from 36 times a year to monthly.

Our … research showed that 70 percent of our target audience did not want to receive print based magazines every week.

It would be interesting to know how many of them will actually want the print product every month.

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1 Comment »

  1. The answer to that is in the article laddie.

    Comment by Neil Thackray (@neilthackray) — October 23, 2012 @ 12:20 pm | Reply


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