If any more indication was needed that next week’s ABC figures are going to be brutally bad. it can be found in the news that the PPA are going to release combined print and digital figures on the same day as the official returns.
Of course this will be entirely unbiased, objective and beyond reproach. How could a set of figures produced by a body funded by the industry and designed to prop up advertising revenues for titles that are struggling to survive fail to be otherwise?
Prepare yourselves for the good news PR onslaught as every single UK publisher trumpets their great success.
Oh, the joy of being in an industry that is doing so, so well!