Private Frazer’s Doomed Magazines

February 18, 2013

Don’t Panic! (18/02/13)

Filed under: Don't panic,figures — privatefraser @ 11:25 am

While I get round to digesting last week’s ABC returns, here’s an indication of where the market might be going, courtesy of Baird Davis in Folio:.

Over the past five years this is what’s happened on the US newsstands. “Bad” doesn’t even get half way to describing it:

  • Unit Sales: Down 44.9%
  • Revenue: Down 38.0%
  • Total Paid Circ: Down 14.9%
  • Single Copy Circ: Down 44.7%
  • Single Copy Circ as a Percent of Total Circ: Down from 17.7 to 11.8%

Mind you, with Hearst off 11% year on year and Bauer down over 10%, we might manage to go down the plughole even faster than our colonial cousins.

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