From FeaturesExec – there’s a little less scrap paper being pushed through the letterboxes of south east England as One Media have waved goodbye to freebies SO Essex, SO Surrey and SO Brighton & Hove
November 19, 2012
November 13, 2012
MediaWeek reports that Amuse, “the free monthly fashion glossy for London” is suspending publication because it has run out of money.
Quoth the magazine’s publisher Stephen Murphy: “The advertising sale is more difficult than expected.“
Compare and contrast with the Stephen’s statement on the Amuse website: “advertisers appreciate the benefit of free. We invest in content and quality – that brings the readers – and then the advertisers follow.”
Perhaps the ‘freemium’ [sic] route isn’t the way to publishing riches after all?