Private Frazer’s Doomed Magazines

February 9, 2010

Only six months to go…

Filed under: figures,Recession — privatefraser @ 9:36 pm
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The headline the Advertising Association want you to notice is:

AA/Warc predict the ad recession to end by Autumn 2010

  1. But as usual, the devil is in the detail; and what a great, big, evil-smelling devil this is. A few snippets: (more…)

June 30, 2009

Also Worthless

Filed under: figures,Recession — privatefraser @ 8:20 am
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The Advertising Association have just released their stats on last year’s advertising expenditure. (That’s as in 2008 – prompt or what?) They show a 4% total drop in spend and a decline in newspapers and magazines of 11.8%.

Compared to what we’re all used to, that doesn’t seem so bad, but remember that in April last year, the AA was forecasting that 2008 would see overall growth of over 3%.

As mentioned before, it’s worth taking all AA forecasts with a bucket of salt.

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