There must be something in the air, because on top of the previous post comes this email from ‘notlongleft’:
The BBC are going to launch a WEEKLY sports magazine and Jamie Oliver to launch a monthly magazine.
Sport’s great for attracting readers – everyone wants to read about it, which is why newspapers all have big sports sections. Unfortunately no one ever wants to advertise in sports pages, so that may present just one or two small problems for the BBC as it has for everyone else who has ever tried to launch a general UK sport title (with the exception to date of the giveaway Sport weekly). Still, buoyed by the success of Lonely Planet they’ll be able to afford to keep the thing afloat for ages.
Ping! An email arrives with news about the new BBC/Lonely Planet magazine we discussed last month:
Frazer – I probably shouldn’t be telling you this (walls have ears and all) but BBC Worldwide’s Lonely Planet magazine launches next month and there are some very long faces already, not least among those who greenlit (greenlighted) the project. And as for the sales figures of Knowledge …
Update: It’s on its way! I saw this wee advert today, so now we know it will have a £3.50 cover price and will publish every month. Brave. Very brave.