Private Frazer’s Doomed Magazines

November 19, 2008

Builder’s cracking

Filed under: B2B magazines,figures — privatefraser @ 12:28 pm
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United Business Media has revealed that print advertising is down by more than 20 per cent in some of the sectors in which it operates. [Press Gazette]

And this wonderful quote:

“Engagement rather than reach is becoming increasingly important as customers focus on outcome-based marketing.”

Translated: advertisers want to pay by results – sales, leads, data – not just have your ad team tell them all about ‘brand awareness’, ‘core market reach’, ‘demographic fit’ etc.

So that’s a big downer on page advertising, but also the lazy web sales: banners at CPM, tenancies and so forth.

November 5, 2008

Property slump

Filed under: B2B magazines,Chair by the door — privatefraser @ 1:17 am
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CMP Information has announced it is to begin redundancy consultations with staff at its Built Environment division – publisher of Building, BD and Property Week.

The new CMPi Built Environment chief executive, Adrian Barrick, briefed the division’s 400 staff this morning about the proposed changes, which he said were in response to the downturn in the construction industry.

From Press Gazette

With property sales and new construction at an all-time low and with commercial property expected to tank very shortly, being the publisher of a bunch of titles on, er, construction and commercial property isn’t a good place to be. The CMPi titles have always tried to play catch up with the market leaders and in a publishing slump that certainly isn’t a good place to be.

May 28, 2008

Music Week has (almost) left the building

Filed under: B2B magazines,Chair by the door — privatefraser @ 11:58 am
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Press Gazette: Business magazine Music Week is now without any news reporters or a web editor following a round of redundancies.

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