Private Frazer was busy penning an entry about what might get axed in the NatMags/Hachette merger. My money was on Psychologies, which might still come to pass, but the first blood is the axing of She and Cosmo Bride.
The titles close with immediate effect, so I presume the desks are being cleared to make room for Elle.
A wee whisper reached Private Frazer’s ears at last night’s PPA Awards (I was one of the waiters) that certain of NatMags’ titles are having a less than pleasant time on the newsstands. The words ‘Cosmopolitan’ and ‘way, way, down’ hung together in one particularly memorable sentence.
An email to NatMags has gone unanswered thus far, but I’ll post any comments that I receive.
More generally, there wasn’t a circulation manager in sight who was looking forward to the next ABCs. “12% down is the new up.” was the best consolation that any of them could manage.
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