And another B2B controlled circulation title creaks and falls with the news that PRWeek is now no longer weekly.
Of course, as this is a magazine for flacks you expect a positive spin to be put on things, which is why this isn’t a diminution but a “landmark relaunch”. So what radical editorial departures can we expect from the new version of the title?
The monthly magazine will offer in-depth features, expert opinion and authoritative analysis covering everything from big business issues to the minutiae of life in the comms industry. There will also be coverage of the lighter side of PR along with creative inspiration and even an agony uncle.
A PR agony uncle! I have a question:
Dear Uncle Rupert, my media company is heavily in debt and the circulation of all my products continues to fall. How can I put the reverses that the business continues to face in the best possible light without being accused of actually lying?
Like the demise of Blockbuster, the surprise with the news that Marketing is likely to go monthly is more in the fact that it hadn’t closed years ago.
That a weekly controlled circulation title has survived this far into the decade deserves some sort of award, but at least we will now all be spared dozens of poly wrapped magazines clogging up the post room because they are addressed to people who left the company years previously.
Haymarket have not yet confirmed that Marketing will change frequency, but if by the end of 2013 either it or Centaur’s Marketing Week are still publishing every week, I’ll eat my sporran. The bigger question really is whether they will still be publishing at all.
To everything there is a season, but don’t expect Garden Retail to be popping up next spring from the hole that Haymarket have just dug for it; that isn’t deep planting, it’s a burial.
Private Frazer has commissioned a special version of Haydn’s symphony no. 45 (the ‘Farewell Symphony’) to mark the closing of Classic FM magazine.
The piece will be played entirely on bagpipes, which should ensure an audience almost as small as that for the magazine itself.
There will be no encores.
Media Week, publishers of the c.c. title that lies unread in hundreds of publishing offices around the country, has given up the ghost according to a report in the Guardian.
Today’s issue of Media Week, dated 17 November, will be the last.
Revolution will cease monthly publication and become a quarterly supplement within Marketing.
Double bubble then for the media boys.
Haymarket Business Media Group is to “suspend publication of Printing World” with immediate effect.
As the motoring industry power slides into a full-blown depression (have you seen the figures for new car sales? They make even house prices seem buoyant) it can only be a matter of time before one of the car mags fails its MOT. (more…)
News from Haymarket, via Press Gazette
Marketing Direct and Promotions & Incentives will cease as print publications and will be “developed as online brands”. The publisher is also considering the closure of Luxury Travel and said it will be consulting with staff and business partners about the title’s future. [i.e. they'll be closing it soon]
Surprise, surprise. They’re controlled circulation B2B mags.
From Brand Republic: “Eve is set to close after owner Haymarket decided it is not feasible to continue publishing the title.”
The first, though certainly not the last, reasonably high-profile consumer title to bite the dust this Autumn. As is true in so many cases, the redesign/revamp/relaunch turned out to be the last throw of the dice.
Other, more design-literate, commentators than Private Frazer can pass judgement on the pig’s-ear that they made of the redesign, but Eve’s closure demonstrates one of those eternal publishing verities – if you go after a new audience you’ve either got to do something to keep the existing one sweet or you’ll be betting your existence on your grand vision.