Private Frazer’s Doomed Magazines

February 17, 2009

Lack of precision

Filed under: B2B magazines,closures — privatefraser @ 5:54 pm
Tags: ,

Hiding under the cover of the headline “Marketing Week to expand coverage of direct marketing“, Centaur annouce the closure of Precision Marketing magazine in the third paragraph of their story. Let’s give it a wee bit more space:

Precision Marketing is therefore to cease publishing from the February editon onwards.

This and the previous post reemphasises the lessons from the end of last year – free circulation titles that are dependent on advertising are all on life support.

January 16, 2009

Horse’s ass

Filed under: B2B magazines,Chair by the door — privatefraser @ 9:01 pm
Tags: , ,

Sorry, sorry, sorry, three times in one week; I’ll have to rename the blog Centaur Parks. But this piece in the Grauniad was worth noting:

Centaur Media is considering closing Brand Strategy and Precision Marketing (more…)

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