Private Frazer’s Doomed Magazines

March 8, 2008

Hall of fame contender

Filed under: B2B magazines,closures,consumer magazines — privatefraser @ 7:16 pm

The Business had train wreck written all over it from the start. A meglomaniac Chief Executive, a flawed business plan, a reinvention of a previously failed product (The Business newspaper) and absolutely no raison d’etre, it’s a wonder it limped on for over a year.

Connoisseurs of tragic misadventures can look forward to its latest incarnation as The Spectator Business (odds of 3/1 against that ever appearing).


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