Private Frazer’s Doomed Magazines

March 31, 2008

Don’t panic! (31/03/08)

Filed under: Don't panic,Recession,USA — privatefraser @ 9:31 am

Newspaper Industry Sees Biggest Ad Revenue Decline in More Than 50 Years

“According to new data released by the Newspaper Association of America, total print advertising revenue in 2007 plunged 9.4% — the most severe percent decline since the association started measuring advertising expenditures in 1950.

Total advertising revenue in 2007 — including online revenue — decreased 7.9% to $45.3 billion compared to the prior year. There are signs that online revenue is beginning to slow as well.”

For the figures wonks among you, the data can be found here





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