Private Frazer’s Doomed Magazines

April 8, 2008

Don’t panic! (08/04/08)

Filed under: B2B magazines,Don't panic,USA — privatefraser @ 4:26 pm

B to B Magazine: Search marketing growth takes toll on print spending

“Small and midsize businesses are using search in place of newspaper and magazine advertising,” said Marissa Gluck, managing partner at Radar Research … “We’re seeing a definite shift from print. That’s because [search is] efficient, and [advertisers] understand what they are getting for their money.”

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