Private Frazer’s Doomed Magazines

May 29, 2008

Don’t panic! (29/05/08)

Filed under: B2B magazines,Don't panic,Recession,USA — privatefraser @ 9:38 pm

More good news from the USA. Folio: reports B-to-B Ad Revenues, Pages Continue Decline 

They’ve also got this link to the ytd figures which shows the performance of different categories (for revenue and number of advertising pages). Although the overall picture is grim – pages down 7%, revenue down more than 5% – some sectors are doing even more poorly. Let’s hear it for double digit falls for Automotive, Computing, Electronic Engineering, and Resources + Utilities.

The reason why this matters is that although the US economy is in a worse state than ours it’s not too much worse and, more importantly, the structural changes that their publishing industry is going through are the ones that are also hitting us.

The Business Media Blog has this entertaining piece on how circulations have fallen for B2B magazines over the past ten years. The US experience (and that of the newspaper industry) shows us that things ain’t going to get better.

Advertisements

Leave a Comment »

No comments yet.

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Blog at WordPress.com.

%d bloggers like this: