Private Frazer’s Doomed Magazines

May 30, 2008

RIP EMP

Filed under: B2B magazines,closures,Uncategorized — privatefraser @ 3:44 pm

Electronics Manufacturing and Procurement (EM&P) has closed with immediate effect according to a letter on its homepage.  The publisher gives the reasons of ‘a massive drop in [advertisers’] promotional spend’ and says ‘page rates have reduced, but costs have increased’.

The title had an unaudited circulation of 12,000 and was (surprise, surprise) controlled free circulation.

There you have it in a nutshell – no circulation revenue, advertising rates being cut, advertisers falling away, costs going up. 

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