Private Frazer’s Doomed Magazines

June 17, 2008

In the foot

Filed under: closures,consumer magazines — privatefraser @ 11:47 am

Shoot closes as weekly bid fails (Media Week)

You’ve got a title that’s just about surviving as a £3.10 monthly. It’s a kids’ title, so it’s not big in advertising although it’s got a few subscriptions. You relaunch as a weekly, so all your costs go up, but your advertising doesn’t. To sell as a weekly you have to cut the cover price so your per copy revenue goes down. But the kids (and their parents) who subscribed for a year as a monthly now find their subs running out and a bill for £65 turning up. What could possibly go wrong?

It also seems not to have had much attention from IPC. The ‘latest issue’ on the website is 14 March. If they can’t be bothered to update this in the closest finish to a premiership season either side of the border has seen in years, they don’t really seem to be trying.

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