Private Frazer’s Doomed Magazines

August 7, 2008

Don’t panic! (07/08/08)

Filed under: B2B magazines,consumer magazines,Don't panic,figures,Recession,USA — privatefraser @ 7:06 pm

Comag Marketing Group in the US has prepared a report on the connection between weakness in the economy and the magazine sales environment (they use the generally accepted euphemism ‘challenging’ to describe this, rather than the more accurate ‘dire’). You can download the PDF of it here but their top line conclusion is “1st quarter data show softness in sales across all editorial categories, retail classes of trade and geography.”

The rough translation is that sales are down for all types of magazine, in all types of shop everywhere across the US, i.e. there just isn’t any good news.

With our ABC figures due next week things are likely just to keep on getting better

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