Private Frazer’s Doomed Magazines

August 26, 2008

Remember the trees that died in vain.

Filed under: consumer magazines — privatefraser @ 4:25 pm

From Press Gazette:

The latest figures from the National Readership Survey show that listings guide Skymag is the most widely read magazine in Britain – even though its readership is one million below its official distribution figure.

Distributed free to Sky TV customers every month, SKymag has a readership of 6.47 million, down five per cent year on year from July 2007 to June 2008. The magazine’s circulation, according to ABC, was 7.47 million for the first half of 2007.

If one magazine weighs 250gms, then at least 3 million tonnes of magazines are cat litter (and it’ll be more as we’re talking total readership, not household readership). That’s almost as much as the unsold copies of Maxim that are being pulped.

And, because it’s a quiet day in the parlour, some other fun facts: assuming an A4 size, one year’s unread magazines would cover 750 sq km – that would be enough to cover Merseyside with enough left over for Bristol. Laid end to end they’d stretch for over 3,200 km – From London to Cyprus. If they’re 4mm thick, then a year’s unread copies would create a pile 48km high.

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