Private Frazer’s Doomed Magazines

September 4, 2008

Would you Adam and P45 it?

Filed under: closures,consumer magazines — privatefraser @ 3:34 pm
Tags: ,

From Brand Republic: “Eve is set to close after owner Haymarket decided it is not feasible to continue publishing the title.”

The first, though certainly not the last, reasonably high-profile consumer title to bite the dust this Autumn. As is true in so many cases, the redesign/revamp/relaunch turned out to be the last throw of the dice.

Other, more design-literate, commentators than Private Frazer can pass judgement on the pig’s-ear that they made of the redesign, but Eve’s closure demonstrates one of those eternal publishing verities – if you go after a new audience you’ve either got to do something to keep the existing one sweet or you’ll be betting your existence on your grand vision.

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1 Comment »

  1. Eve, the womens mag closure announced today by Haymarket. Not in itself a huge surprise as womens mags go under with alarming regularity but the things that did bring a wry smile were:
    1. Haymarket only bought it in 2005 – for an undisclosed sum, or Too Much in other words.
    2. If you Google Eve magazine its link reads “Eve Magazine, the UK’s fastest growing womens glossy”. Oh dear.
    3. 56 Staff in ‘consultation’ or Sacked as I like to call it.

    How long before the Maxim closure announcement then. Place your bets.

    Comment by anon — September 4, 2008 @ 5:17 pm | Reply


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