Private Frazer’s Doomed Magazines

September 15, 2008

Don’t panic! (15/09/08)

Filed under: Don't panic,figures,USA — privatefraser @ 6:54 pm

This from Folio:

[US] B-to-B magazine revenue declined more than 6% and ad pages were down more than 8% during the first half, according to … American Business Media. Revenue during the month of June was down 6.59% over the same period last year, according to the report. Ad pages declined 9.36%. [i.e. the decline appears to be accelerating] Twenty of the 21 b-to-b categories tracked by ABM reported declines in ad pages for the first half.

And to prove that Pangloss lives:

“Considering the current state of the economy, b-to-b media has held up well,” said Gordon T. Hughes II, president and CEO of American Business Media.

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