Private Frazer’s Doomed Magazines

October 7, 2008

News roundup

Filed under: B2B magazines,consumer magazines,Recession,USA — privatefraser @ 12:42 pm

We’re all – what’s the word I’m looking  for? Oh yes – doomed.

Ad spend forecast revised downwards

UK advertising spend on traditional media will slump 5.8% this year, a major slide from the previous 2.4% drop predicted in June, media agency ZenithOptimedia said today.

Incisive to axe up to 50 jobs

Sly Bailey warns of pain ahead for publishers

In the US

Media Deal Values Fall 70 Percent
2008 Consumer Magazine CEO Survey

And for your other revenue streams..

List Rental Prices See First-Ever Decline

Are you sure that’s wise, cobber?

Filed under: consumer magazines — privatefraser @ 11:21 am
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I don’t know why I find this so funny, but I do…

Spectator Australia launches this week

And an Australian take on it…

A further hint that this launched in a rush (all the Australian content is being edited from London) is that … there’s no Australian advertising, and no local sales contact.

Considering they’ve already been publishing for 180 years, I wonder if they couldn’t have waited until they could do it properly.

And The Australian’s take on it (as well as a diary piece)

THE much-touted new Australian insert in The Spectator magazine has got off to an unfortunate start, making a serious factual error in its opening sentence.

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