Private Frazer’s Doomed Magazines

October 27, 2008

Are you sure that’s wise Peter?

Filed under: Are you sure that's wise,consumer magazines — privatefraser @ 4:23 pm

There must be something in the air, because on top of the previous post comes this email from ‘notlongleft’:

The BBC are going to launch a WEEKLY sports magazine and Jamie Oliver to launch a monthly magazine.

Sport’s great for attracting readers – everyone wants to read about it, which is why newspapers all have big sports sections. Unfortunately no one ever wants to advertise in sports pages, so that may present just one or two small problems for the BBC as it has for everyone else who has ever tried to launch a general UK sport title (with the exception to date of the giveaway Sport weekly). Still, buoyed by the success of Lonely Planet they’ll be able to afford to keep the thing afloat for ages.

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