Private Frazer’s Doomed Magazines

December 11, 2008

Don’t panic! (11/12/08)

Filed under: Don't panic,figures,Recession — privatefraser @ 4:39 pm

Another day, another gloomy forecast about the publishing industry. This one is from Deloitte and is summarised in Media Week.

Declining advertising revenues, increasing costs, and a dismal economy may all combine to deliver a devastating blow to print media in 2009,… The industry outlook is said to have gone from “difficult to almost impossible”, with ad revenues expected to drop 20%, … and supplemented by a 10% drop in subscriptions. The report also notes that titles that have gone online are “not even getting close” to replacing the decline in revenue generated by print advertising and subscriptions

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