Private Frazer’s Doomed Magazines

January 31, 2009

Not Bucking the market

Filed under: Chair by the door,consumer magazines — privatefraser @ 6:29 pm
Tags:

“Buck, the men’s magazine, is to switch frequency from a monthly to a bi-annual publication after lower than expected sales.” [Media Week]

Who would have thunk it?

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2 Comments »

  1. Ahh, that unmistakeable sign of success, the reduction of frequency. Still, his last internship/job was at Wonderland, apparently, and imitation is the sincerest form of flattery.

    Comment by TimHolmes — February 3, 2009 @ 10:34 am | Reply

  2. Hi Private Frazer. Just to clear a couple of points: Regarding the mediaweek article, Buck is not switiching to bi-annual because of poor sales. Unfortunately, the standard of journalism in our press is so poor today that the article’s tone didn’t surprise me. I was interviewed on the phone for that piece and the questioner had done no research whatsoever into Buck. What is actually happening is what you talk a lot about on your site – people are switching to online. Our sales of the monthly were doing really well, especailly considering we never advertised ourselves, and our website, buckstyle.com, has become really popular but because we’re a start-up with limited resources, I don’t have the time to give enough effort to both a zine and a monthly magazine. So we’ve decided to focus on the website and print the magazine bi-annually as a keepsake to go with the online edition. Also, my last job was not at Wonderland – another mistake in that mediaweek article – it was at Vogue. Hope my comments are of interest. Keep up the good work with this site, you’re doing a great job. And I think this year, you will certainly see a lot more mags enter the Death Pool!

    Comment by Steve Doyle — February 13, 2009 @ 6:24 pm | Reply


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