Private Frazer’s Doomed Magazines

January 31, 2009

Not Bucking the market

Filed under: Chair by the door,consumer magazines — privatefraser @ 6:29 pm

“Buck, the men’s magazine, is to switch frequency from a monthly to a bi-annual publication after lower than expected sales.” [Media Week]

Who would have thunk it?


  1. Ahh, that unmistakeable sign of success, the reduction of frequency. Still, his last internship/job was at Wonderland, apparently, and imitation is the sincerest form of flattery.

    Comment by TimHolmes — February 3, 2009 @ 10:34 am | Reply

  2. Hi Private Frazer. Just to clear a couple of points: Regarding the mediaweek article, Buck is not switiching to bi-annual because of poor sales. Unfortunately, the standard of journalism in our press is so poor today that the article’s tone didn’t surprise me. I was interviewed on the phone for that piece and the questioner had done no research whatsoever into Buck. What is actually happening is what you talk a lot about on your site – people are switching to online. Our sales of the monthly were doing really well, especailly considering we never advertised ourselves, and our website,, has become really popular but because we’re a start-up with limited resources, I don’t have the time to give enough effort to both a zine and a monthly magazine. So we’ve decided to focus on the website and print the magazine bi-annually as a keepsake to go with the online edition. Also, my last job was not at Wonderland – another mistake in that mediaweek article – it was at Vogue. Hope my comments are of interest. Keep up the good work with this site, you’re doing a great job. And I think this year, you will certainly see a lot more mags enter the Death Pool!

    Comment by Steve Doyle — February 13, 2009 @ 6:24 pm | Reply

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