Private Frazer’s Doomed Magazines

February 9, 2009

Don’t panic! (09/02/09)

Filed under: Don't panic,figures,Recession — privatefraser @ 5:54 pm

It’s Monday, so there’s another slew of bad news, profits warnings and gloomy forecasts.  Some that are more depressing than others include:

[Media Week] The growth of online advertising is set to slow “significantly” over the next five years, according to Forrester Research.

Note this quote from the author of the report: 

“The largely direct response nature of internet advertising … will help it to further outperform offline ad channels during the recession. We had [forecast] that online ad spend would account for 12.6% of all European advertising in 2012; thanks to the recession, we’ve increased that forecast to 14.8%.”

In other words, online advertising is growing slower than before, but it’s still going to take more market share than estimated – which means that offline advertising will fall faster than predicted.

And for those of you looking forward to the upcoming ABCs (I know I am), there’s this little morsel from Folio:

The consumer magazine industry felt the brunt of the U.S. economic meltdown at the newsstand during the second half of 2008


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