Private Frazer’s Doomed Magazines

April 18, 2009

Don’t panic! (18/04/09)

Filed under: consumer magazines,Don't panic,Recession,USA — privatefraser @ 5:11 pm

Hot on the heels of grim news for US B2B publishers comes this news from the consumer side:
Consumer Mag Ad Pages Plunge 25.9%. This equates to 20.2% drop in revenue. There’s no comparable survey done in the UK of actual ad pages, but anecdotal evidence would seem to suggest that the situation for some titles over here is approaching this figure.
For those of you who struggle with percentages, this piece of analysis in Folio shows the scale of the disaster we’re currently going through: Magazines Lose $10 Billion in Revenue

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