Private Frazer’s Doomed Magazines

June 1, 2009

Are you sure that’s wise sir? (01/06/09)

Filed under: Are you sure that's wise,consumer magazines,doomed launches — privatefraser @ 8:07 pm

Is it just me, or does this seem like it’s got ‘doomed’ written all over it in six foot high letters?

22-year-old to launch free glossy fashion magazine

There’s the combination of a hugely competitive market (one that needs very expensive content and production values), a small circulation and a product that’s entirely advertising funded (notwithstanding HRH’s few quid).

And I’d like to be fair and balanced and say that lots of top magazines have been launched by people with very little experience, but even so…“After completing a fashion history degree, Thomas-Ismond worked as a fashion assistant [intern]at Grazia … then became a buyer and merchandiser for Liberty.”

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