Private Frazer’s Doomed Magazines

June 3, 2009

Don’t panic! (03/06/09)

Filed under: Don't panic,Recession — privatefraser @ 8:45 am
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Household names in magazines face ‘lethal threat’: Group M revises down forecasts, predicting shakeout

Dozens of magazines and newspapers that are household names are under “lethal threat” and could disappear by the end of the year as advertising revenue continues to fall away during the summer.

Group M predicts that the consumer magazine ad market will be down 20% year on year for 2009, a revision down from 16% in March and 9% in December.

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