Private Frazer’s Doomed Magazines

June 30, 2009

Also Worthless

Filed under: figures,Recession — privatefraser @ 8:20 am
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The Advertising Association have just released their stats on last year’s advertising expenditure. (That’s as in 2008 – prompt or what?) They show a 4% total drop in spend and a decline in newspapers and magazines of 11.8%.

Compared to what we’re all used to, that doesn’t seem so bad, but remember that in April last year, the AA was forecasting that 2008 would see overall growth of over 3%.

As mentioned before, it’s worth taking all AA forecasts with a bucket of salt.

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