Private Frazer’s Doomed Magazines

August 24, 2009

Business failure

Filed under: B2B magazines,closures — privatefraser @ 8:37 pm

Calling yourself “The equivalent of What Car Magazine for specifiers of business machinery” must have sounded like a great statement when it was first coined by the publishers of What to Buy for Business.

In the past 18 months What Car has lost over 20,000 copies, and something similar must have happened to its emulator; W2B4B (as it irritatingly called itself) has just fallen to the industry’s magazine scrappage scheme.

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