Still no respite from ad carnage in the USA. The analysis of the October-dated monthlies by the Media industry Newsletter shows:
As in previous months, ad pages … were down across the board, affecting every category and virtually every major title. Out of 155 monthly titles tracked by MIN, 131 (84.5%) saw ad pages decline in October; of these, 111 (71.6% of the total) saw ad pages decline more than 10% for the month, 76 (49%) saw ad pages decline more than 20%, 42 (27.1%) saw ad pages decline more than 30%, and 22 (14.2%) saw ad pages decline more than 40%.