Private Frazer’s Doomed Magazines

September 24, 2009

Don’t Panic! (24/09/09)

Filed under: Don't panic,figures,Recession,USA — privatefraser @ 7:46 am

Still no respite from ad carnage in the USA. The analysis of the October-dated monthlies by the Media industry Newsletter shows:

As in previous months, ad pages … were down across the board, affecting every category and virtually every major title. Out of 155 monthly titles tracked by MIN, 131 (84.5%) saw ad pages decline in October; of these, 111 (71.6% of the total) saw ad pages decline more than 10% for the month, 76 (49%) saw ad pages decline more than 20%, 42 (27.1%) saw ad pages decline more than 30%, and 22 (14.2%) saw ad pages decline more than 40%.

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