Private Frazer’s Doomed Magazines

October 12, 2009

Don’t panic! (12/10/09)

Filed under: Don't panic,figures,USA — privatefraser @ 12:44 pm
Tags: ,

Down, down, deeper and down for consumer publishers in the US according to the Publishers Information Bureau (courtesy of Folio:)

During the third quarter 2009, [advertising] pages fell 26.6% compared to the same period last year. Estimated ad revenues for the third quarter closed at $4.53 billion, down 18.6%.

That 18.6% equates to $1 billion by the way. So that’s a billion down compared to the third quarter last year, which weren’t no bed of flowering heather to begin with.

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