Private Frazer’s Doomed Magazines

January 8, 2010

Not ‘if’, ‘when’

Filed under: B2B magazines,figures — privatefraser @ 11:21 pm

As Private Frazer repeatedly says, you hiv nae hit the bottom until you’ve stopped gaein doun.

Bear that in mind when you read how the wee monkeys at Centaur are spinning their latest trading statement. Revenues down 15% in November and December is a ‘positive trend’ – in that the rate of descent has slowed.

This actually means that Centaur’s hole is 15% deeper than it was in 2008 when they reported that “we have experienced some further deterioration in trading during November and December.” And that came on the back of  falls from the beginning of 2008. Two years of decline.

While levels of forward visibility remain limited the Board is confident that the fundamental strengths of the Group provide a solid foundation for growth” say Centaur. Translation – “we’re still not sure what’s going to happen, but we can’t fall much further.”


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