Private Frazer’s Doomed Magazines

January 17, 2010

Don’t Panic! (17/01/10)

Filed under: Don't panic,figures,Recession,USA — privatefraser @ 9:41 pm

Latest news from our American cousins. And guess what? It isnae good.

The Publishers Information Bureau has released its 2009 year-end magazine advertising report. It revealed that ad pages for 2009 were down 25.6%, while estimated revenues closed at $19.45 billion, a drop of 18.1%. That makes 10 quarterly falls out of eleven since mid 2007.

Even comparing the 4th quarter of 2009 with the very grim end of 2008 ad pages were down 21% and revenues over 12% off. Does anyone fancy calling the bottom of this market? 2011? 2012? Never?

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