Private Frazer’s Doomed Magazines

February 11, 2010

Motor sports

Filed under: consumer magazines,figures — privatefraser @ 9:32 pm
Tags: , ,

A bit more about the ABC figures when Private Frazer manages to download the full report, but a quick catch up on one of our favourite categories – Motoring – Performance

This time last year there was a lot of red ink, and it’s got worse! Somebody please put these titles out of our misery.

Fast Car (Future):

  • July-Dec 2007, circulation = 51,414
  • Jan-Dec 2008, circulation = 36,009
  • Jan-Dec 2009, circulation = 26,120. That’s 49% down in two years

Redline (Future):

  • July-Dec 2007, circulation = 24,272
  • Jan-Dec 2008, circulation = 19,297
  • Jan-Dec 2009, circulation = 13,171, that’s45% lower

Maxpower (Bauer):

  • Jan-Dec 2007, circulation = 45,806
  • Jan-Dec 2008, circulation = 30,076
  • Jan-Dec 2009, circulation = 20,589, that’s 55% lower
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1 Comment »

  1. […] the far off days of 2005 the magazine used to sell 200,000 copies – it’s final ABC was barely over 20,000. Even given the state of the industry recently this is a Hall of Fame level […]

    Pingback by Powering Down « Private Frazer’s Doomed Magazines — November 12, 2010 @ 6:36 pm | Reply


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