Private Frazer’s Doomed Magazines

March 9, 2010

One for Godfrey’s sister Dolly

Filed under: consumer magazines — privatefraser @ 1:45 pm
Tags: ,

I hope this is a joke by someone. It demonstrates an almost heroic sense of the absurd.

The owner of the Lady, the 125 year-old weekly “journal for gentlewomen”, is understood to be working on a bid to acquire the assets of Reader’s Digest UK (Grauniad)

Obviously The Lady feel they can bring their superior marketing and ad sales expertise to the rescue of RDUK.

A couple of figures:

  • The Lady, current active paid circulation 28,362. Active paid circulation three years ago: 31,752
  • Reader’s Digest, current active paid circulation 439,442. Active paid circulation three years ago: 662,417

1 Comment »

  1. Having watched the documentary on Channel 4, The Lady and the Revamp, which I warmly recommend you all catch up on online, I really do not think the owners of the Lady, or the editor, can bring that much to any additional project. This absolutely must have been a hoax. Or – if true – it’s a joke.

    Comment by felis — March 18, 2010 @ 10:25 pm | Reply

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