Private Frazer’s Doomed Magazines

June 17, 2010


Filed under: B2B magazines,closures,rbi — privatefraser @ 11:37 am

Another one bites the dust with RBI. Personnel Today will drop its weekly print edition from 29 June to go online only according to Press Gazette. This is a further reflection of the fact that advertising losses in print are structural rather than cyclical and that the controlled circulation B2B model is broken. Publishers’ hopes that B2B and recruitment advertising would return to their printed products as the economy staggers its way out of recession are increasingly forlorn.

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