Private Frazer’s Doomed Magazines

June 23, 2010

It’s Grim Up North

Filed under: B2B magazines,closures — privatefraser @ 5:53 pm
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From Crain’s Manchester Business website

“Business publisher Crain Communications Inc today announced the closing of Crain’s Manchester Business
“... ultimately the limited support from key advertising sectors has made the project unsustainable,” said Chris Crain, senior vice president.”

Not just advertisers giving limited support was it though Chris? The last ABC return submitted showed that fewer than 1500 people were prepared to pay for the product. If no one wants to buy it, why should anyone want to advertise in it?

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