Private Frazer’s Doomed Magazines

July 30, 2010

Leaner, stronger, deader

Filed under: B2B magazines,figures,Recession — privatefraser @ 5:00 pm
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Figures from UBM courtesy of Press Gazette

United Business Media increased profits in the first six months of the year despite a 14% drop in revenue at its magazine division…

The company said its print magazines business provided [just] 4.4% of UBM’s overall operating profit as it saw revenue in the division drop 13.9% year-on-year…

Operating profit at its magazine division rose 12.1% to £3.7m. UBM said the improved profitability came, in-part, from a cyclical improvement in ad revenues, but more significantly from its strategy [of]… closing, merging and reducing the publication frequency of weaker titles.

UBM closed 31 titles and merged or reduced the frequency of others throughout 2009…

David Levin, chief executive of UBM, said: “In the first half we launched one new print title and closed four others.”

Hat tip to John for this story

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