Private Frazer’s Doomed Magazines

August 17, 2010


Filed under: B2B magazines — privatefraser @ 10:39 am
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Caring Business “the most respected title amongst care sector professionals” (begging the question of how many others there are), has quietly passed over to the other side. UBM wish to keep this bereavement private. No flowers, but donations should be sent to the Simon Foster home for the terminally bewildered.

August 13, 2010

Private Frazer writes…

Filed under: consumer magazines,figures,magazines — privatefraser @ 10:50 am
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An exciting wee chart in PaidContent, showing the decline in magazine sales over the past decade. The bairns over there correlate this fall to the point where the interweb achieved popular lift off; up to a point Lord Copper, but Private Frazer would draw your attention to a couple of other seismic shifts.

The first is hubris – publishing companies’ belief that they could launch any old tat, increase cover prices way beyond inflation, pack titles with content that kept advertisers on side (and forming whole new divisions to come up with ‘creative (sic) solutions’), and reduce the numbers of people putting the titles together (boosting instead the number of management and sales staff). In the first part of the decade the sense that magazine publishing companies were able to defy gravity was palpable – ‘sod the readers, count the money’. (more…)

August 10, 2010

Don’t Panic! (10/08/10)

Filed under: Don't panic,figures,Recession,USA — privatefraser @ 5:25 pm

Running counter to the hope that advertising might be picking up in the US, is this wee bit of news courtesy of Folio:

Consumer magazines continued its general circulation decline through the first half, with total paid and verified circ. slipping 2.27%, … Newsstand sales also continued to dive, falling 5.63%.

August 5, 2010

Take me to your reader

Filed under: Are you sure that's wise,consumer magazines,doomed launches — privatefraser @ 7:30 pm

If it’s true that no one ever went broke by underestimating the intelligence of the public, then the new UFO Matrix magazine should be on to a winner.

Private Frazer is a wee bit more sceptical – both about little grey men and about the title’s chances of survival. The truth is out there, but the readers probably aren’t.

August 3, 2010

ALF witted

Filed under: B2B magazines,closures — privatefraser @ 7:36 pm
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Another B2B product waves goodbye to ink on paper; ALF, the monthly guide for ad agencies has gone to the great website in the sky. (From Campaign)

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