Private Frazer’s Doomed Magazines

February 8, 2011

Don’t Panic! (08/02/11)

Filed under: Don't panic,USA — privatefraser @ 1:34 pm

News from our colonial cousins, courtesy of AdAge

One way or another… magazines keep selling fewer copies.

…overall paid and verified circulation [fell] 1.2% in the second half of 2010, compared with the second half of 2009, … That follows trims of 2.3% in the first half of 2010, 2.2% in the second half of 2009, 1.2% in the first half of 2009 and nearly 1% in the second half of 2008.

Newsstand sales… fell at a faster rate this time after slowing their decline for a couple of periods in a row.

Single-copy sales fell 7.3% in the second half of 2010 compared with the second half of 2009, a bigger drop than the 5.6% decline that came in the first half of last year. Newsstand sales previously plunged 9.1% in the second half of 2009, 12.4% in the first half of 2009 and 11.1% in the second half of 2008.

[i.e. US newsstand sales are nearly 40% down in three years]

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