Private Frazer’s Doomed Magazines

February 17, 2011

ABC figures – first thoughts

Filed under: Chair by the door,consumer magazines,Don't panic — privatefraser @ 1:45 pm

Oh dear.

I haven’t see that much red ink since Barra Nursery School did a full size drawing of a London bus.

10pm UPDATE Wee Bobby Andrews over at PaidContent has done some sums which you can see here 
Most media outlets swallow publishers’ circulation claims – what Robert had done is use actual sales figures, so eliminating frees. These show paid circulation down over 20% in the past decade.

The actual situation is even worse than this as ‘sales’ can include paid for bulks, cheapo subs and newsstand offers, and spurious overseas ‘sales, (hello Nicholas).


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