I haven’t see that much red ink since Barra Nursery School did a full size drawing of a London bus.
10pm UPDATE Wee Bobby Andrews over at PaidContent has done some sums which you can see here
Most media outlets swallow publishers’ circulation claims – what Robert had done is use actual sales figures, so eliminating frees. These show paid circulation down over 20% in the past decade.
The actual situation is even worse than this as ‘sales’ can include paid for bulks, cheapo subs and newsstand offers, and spurious overseas ‘sales, (hello Nicholas).