Private Frazer’s Doomed Magazines

February 18, 2011

ABC 2 – whither IPC

Filed under: consumer magazines,figures — privatefraser @ 12:48 pm

After failing to get rid of all of their clunkers in the first round of their fire sale, it seems likely that IPC will have another go this year. They really are becoming a multiple personality company, with at least four distinct characters – TV listings and soaps, five titles here giving them 30% of their total ABC; cheap women’s weeklies (losing sales as are the cheapos from Burda and H Bauer); women’s glossies; and specialist magazines.

It’s in this last group that IPC’s lack of love is most apparent and where we can expect to see more offloading or closures during this year. Double digit percentage drops for NME, Golf Monthly and Rugby World catch the eye, but there are solid falls in photography, equestrian and country, and it’s all hands on deck for boating.


Leave a Comment »

No comments yet.

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Blog at

%d bloggers like this: